The Tactician vs The Strategist

·Jonathan P. De Collibus

Some of the most frustrated people on earth today are tacticians.

Because a tactician gets one thing done with one action.

In bad cases, they get one thing done with 100 actions.

A strategist however, achieves 100 outcomes with one action.

If you can dessimate 100 targets with one execution, you're going to feel powerful.

The difference is leverage.

But leverage is a dangerous game.

It takes your existing judgement and amplifies it.

So if your judgement is off by 1 degree, you're going to be off by 100 degrees.

If you execute perfectly but you are 1:1 or 100:1 on the action to outcome ratio, you're a tactician.

If one move cascaded into ten wins, you're thinking strategically.

Strategy without accuracy is just vanity, wasted time/energy/resource.

Accuracy comes from clarity.

You need high-definition vision of the outcome.

Not "I want to better results."

You need to know exactly what the win looks like.

And tap into your personal sovereignty, ask yourself, what else would be important for me to achieve with this one action?

Then write that down again, what else would be important for me to achieve with this one action?.

The question isn't "am I working hard?".

Some of the hardest working people on earth are not successful.

The question really is ... "am I effective?"

The secret to strategy is clarity + audaciousness.

The secret to clarity is asking the right questions.

The secret to audaciousness is asking questions that elicit more than you thought possible.

Here's an example.

If you're trying to close a deal.

A tactician looks at the immediate outcome.

Optimizes all behavior for that outcome.

A strategist says, great - we want to close the deal.

AND ...

- Do we also want to build trust?

- Do we want to close an upsell?

- Do we want to get referrals?

- Do we want to make the client feel good about the decision?

- Do we want to have repeat business?

- Do we want to charge more?

You get the idea.

Strategy is really about thinking long term and through a wider aperature.

Most of the time you can hit multiple high value targets with one coordinated, precise strike.

Have fun out there.