The Certainty of Uncertainty

·Jonathan P. De Collibus

The thing certain about uncertainty is that uncertainty will never cease to exist. The thing constant is that change will always be constant.

That's the irony. Uncertainty is always here. And it's not just that we have uncertainty, it's that uncertainty brings opportunity.

The difference is that the many see uncertainty as something to avoid. The powerful see uncertainty as something to exploit.

When you have uncertainty you are presented with an opportunity to apply intelligence. You are paid a premium to mitigate your risk.

Those who strive for situations that minimize volatility and increase security and safety are reflected in the level of return they receive.

The perspective you take on risk, aversion or tolerance, will determine largely the level of independent success you are able to create.

The many want certainty. They get certainty-level returns.

The powerful thrive in uncertainty. They get paid for navigating what others avoid.

The market doesn't reward comfort. It rewards intelligence applied under pressure.